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Some marketers see cross-platform activations as the future of metaverse advertising, while others remain skeptical. Campaign explores the advantages and challenges of launching branded experiences across multiple virtual platforms. ....
Digital game platform and game creation company Roblox has unveiled its new Roblox Partner Program created to expand brand innovation and enable a self -serve, global advertising ecosystem on this platform. ....
Changi Airport in Singapore has created a virtual version of itself called ChangiVerse on Roblox, allowing users, including Indian travellers, to explore its famous attractions like the indoor waterfall ....