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TVN Tech One-On-One | Assessing A Pivotal Year For NextGen TV
ATSC President Madeleine Noland weighs in on the technology’s COVID-hampered rollout, the importance of peripheral receiver devices for viewers’ embrace and prospective nontraditional uses cases for the spectrum as a broadcast revenue driver.
By Glen Dickson | January 14, 2021 | 10:00 a.m. ET.
The ATSC 3.0 broadcast standard took a big leap forward at last year’s CES show in Las Vegas with the introduction of the first 3.0-capable TV sets. LG, Samsung and Sony pledged to roll out a total of 20 of the new “NextGen TV” models in 2020, while broadcasters aimed to launch 3.0 signals in the Top 40 markets, and over 60 overall, by year-end.