Mumbai: Sheela Foam Ltd's consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella. With its new approach of digital-first consumer communication, Sleepwell has entrusted RepIndia with its creative and digital portfolios
In an exciting multi-agency pitch, RepIndia with its independent nature and Digital 1st approach emerged as the choice of agency to partner with the brand.