Carla Stevenné
Some YouTube influencers have jumped onto Amazon s live shopping feature, Amazon Live.
Amazon Live creators share products with viewers and then earn a commission from every sale.
But YouTube and other social platforms are working on their own live shopping features to compete.
Some YouTube creators are turning to an unlikely place to kickstart growth and earn money: Amazon.
Carla Stevenné is a full-time influencer who got her start on YouTube, where she has 256,000 subscribers. But after months of lackluster growth on the platform, she decided to try Amazon s live shopping feature, called Amazon Live. I saw how my YouTube channel was not getting the success that I had hoped for, Stevenné said. I decided to give Amazon Live my all.