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Banijay Rights, the global distribution arm of content producer Banijay, has chosen Magnite and ad server SpringServe to help monetise its FAST platforms. Banijay Rights will leverage Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally. Banijay has produced shows including, Deal or No Deal and Survivor and these technology integrations…
Sell-side advertising company Magnite has confirmed that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad se
FAST has emerged as a buzzword across all sectors of the business, but factual distributors appear to be benefiting the most from the quickly growing segment, which was clear from many of the headlines out of MIPTV last week.