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Apple iOS apps has a higher share than Android of paying users for shopping apps

AppsFlyer has released the 2023 edition of its State of eCommerce App Marketing report, an in-depth look at key global industry trends to guide retail marketers in building a mobile-first experience that drives engagement and sales for the second half of 2023, especially during the peak holiday seas

United statesShani rosenfelderCommerce app marketingGoogle androidBlack fridaySue azariCost perContent strategyMarket insights

eCommerce App Industry Shows Resilience as Marketing Spend Approaches $5 Billion, New Report Reveals

eCommerce App Industry Shows Resilience as Marketing Spend Approaches $5 Billion, New Report Reveals
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South africaNetta lev sadehShani rosenfelderEcommerce appContent strategyMarket insightsBlack fridayLev sadehManaging directorAfrica insights from

New AppsFlyer Report Reveals eCommerce App Industry s Resilience as Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion

Despite 25% plunge in spending in 2022 amid economic downturn, AppsFlyer’s 2023 State of eCommerce report showcases some positive retail global trends in a shifting economic landscape

South africaNetta lev sadehShani rosenfelderCommerce app marketingManaging directorBlack fridayGlobal insightsCost perContent strategyMarket insights

New AppsFlyer Report Reveals eCommerce App Industry s Resilience as Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion

New AppsFlyer Report Reveals eCommerce App Industry s Resilience as Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion
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United statesShani rosenfelderAppsflyer report revealsCommerce app industryMarketing spendAttracting new shoppersApps approachesCommerce app marketingGoogle androidBlack fridaySue azariIndustry leadCost perContent strategyMarket insights

E-commerce app marketers are spending billions of dollars on user acquisition, according to a new report from AppsFlyer

App marketing is constantly evolving, and it can be tough to keep up with the latest trends. To help you out, AppsFlyer has released the 2022 edition of its State of eCommerce App Marketing report.

South africaShani rosenfelderCommerce app marketingMarket insightsKey insights

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