Research explains why we lie when returning that unwanted holiday gift phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.
If you've ever lied about the reason for returning an unwanted item, you're not alone. A new study, co-authored by David Hardesty, the Carol Martin Gatton Endowed Chair of Marketing in the Gatton College of Business and Economics at the University of Kentucky, examines the factors that lead consumers to forgo honesty when making returns.