At the heart of Tokyo’s Ginza district stands the iconic clock tower of Seiko House Ginza, its face glimmering proudly with Seiko’s logo. Not far away, you’ll find a one-of-a-kind Seiko store: Seiko Dream Square.
This unique destination is where the magic of the Seiko brand really comes alive. Designed to offer a distinctive shopping experience in Seiko’s birthplace, Ginza, it provides shoppers the chance to see, touch, and enjoy the brand.
It’s more than a store; Seiko Dream Square is an entertainment center with a host of activities to experience, a kind of attraction people say they work into their itineraries as “the place to purchase a Seiko watch.” From among their extensive collection, here we’ll spotlight two of their hottest brands .
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In the rural Japanese town of Shizukuishi in Iwate Prefecture, a new wooden studio for Grand Seiko blends with its natural surroundings. A swooping roof and clear glass window offer a sublime view of Mount Iwate, over 2,000m in height, where rocks unfold their true colours when snow melts. Set in lush landscape, the studio bears witness to wild creatures, including antelopes and foxes. In the midst of nature, craftspeople, known as takumi, are breathing life into mechanical watches. It is a place that embodies the brand's philosophy of the nature of time, in an environmental and technological sense.