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Helping India grow stronger: Pravin Dalal School of Entrepreneurship & Family Business Management ANI | Updated: May 05, 2021 11:16 IST
Mumbai (Maharashtra) [India], May 5 (ANI/Mediawire): In this day and age, it is essential for any business to cope up with modern challenges, the paramount one being aligning oneself to the changing times.
We live in a world where everyone talks about trends and the catching up one must do to be relevant. To adapt, it is important even for businesses to change the way they communicate with their customers and alter the very core of their thought process.
If one must pinpoint a breed of business that faces the toughest challenge, it will be the family businesses, more so the SMEs. Family businesses are formed from inherited values and aspirations, but one must not forget - such businesses are also conditional to break if they are not able to alter with the needs of changing times.
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