becoming a billionaire some day? adrian: absolutely. lemonis: my name is marcus lemonis. on my show, the profit, i invest my own money in all kinds of companies. everything s going to change. everything. .and help turn their fortunes around. marijuana isn t my thing. i ve never even considered investing. is the business easy for you? andrea: hell no. there s nothing easy about this industry at all. lemonis: but the market here could reach $6 billion, and that s impossible to ignore. adam: we have this opportunity to create once-in-a-lifetime, multi-generational wealth. lemonis: the risks are huge. you re in a room filled with what the federal government considers illegal. jeanette: that s what makes it more exciting. lemonis: but so are the returns. what s the end goal for you? dan: selling my company for $120 million. lemonis: i m here to take you on a journey and show you where the profit is in pot. i m here in desert hot springs, california. now, many of you have p
million. i m here to take you on a journey and show you where the profit is in pot i m here in desert hot springs, california. now, many of you have probably never even heard of it. it s the forgotten son, the neighbor, to palm springs, where the golf courses are big, the night life is big, but not around here. what you ll see are plenty of signs that say sorry, we re closed. back in 2001, the town went bankrupt, and came close again in 2014. tired of money troubles, people here took a chance. desert hot springs became the first place in southern california to allow industrial-scale indoor pot farming. a once-dying town is dying no more thanks to recreational pot and people like adrian sedland. adrian, nice to meet you! adrian: likewise. lemonis: is this your business? adrian: yes, it is. welcome to canndescent. lemonis: i mean, you re literally in the middle of the desert. adrian: there s no better place to grow cannabis. lemonis: i ve never smoked pot. in fact, i d neve
becoming a billionaire some day? adrian: absolutely. lemonis: my name is marcus lemonis. on my show, the profit, i invest my own money in all kinds of companies. everything s going to change. everything. .and help turn their fortunes around. marijuana isn t my thing. i ve never even considered investing. is the business easy for you? andrea: hell no. there s nothing easy about this industry at all. lemonis: but the market here could reach $6 billion, and that s impossible to ignore. adam: we have this opportunity to create once-in-a-lifetime, multi-generational wealth. lemonis: the risks are huge. you re in a room filled with what the federal government considers illegal. jeanette: that s what makes it more exciting. lemonis: but so are the returns. what s the end goal for you? dan: selling my company for $120 million. lemonis: i m here to take you on a journey and show you where the profit is in pot. i m here in desert hot springs, california. now, many of you have pro
adrian: absolutely. lemonis: my name is marcus lemonis. on my show, the profit, i invest my own money in all kinds of companies. everything s going to change. everything. .and help turn their fortunes around. marijuana isn t my thing. i ve never even considered investing. is the business easy for you? andrea: hell no. there s nothing easy about this industry at all. lemonis: but the market here could reach $6 billion, and that s impossible to ignore. adam: we have this opportunity to create once-in-a-lifetime, multi-generational wealth. lemonis: the risks are huge. you re in a room filled with what the federal government considers illegal. jeanette: that s what makes it more exciting. lemonis: but so are the returns. what s the end goal for you? dan: selling my company for $120 million. lemonis: i m here to take you on a journey and show you where the profit is in pot. i m here in desert hot springs, california. now, many of you have probably never even heard of it. it
adrian: absolutely. lemonis: my name is marcus lemonis. on my show, the profit, i invest my own money in all kinds of companies. everything s going to change. everything. .and help turn their fortunes around. marijuana isn t my thing. i ve never even considered investing. is the business easy for you? andrea: hell no. there s nothing easy about this industry at all. lemonis: but the market here could reach $6 billion, and that s impossible to ignore. adam: we have this opportunity to create once-in-a-lifetime, multi-generational wealth. lemonis: the risks are huge. you re in a room filled with what the federal government considers illegal. jeanette: that s what makes it more exciting. lemonis: but so are the returns. what s the end goal for you? dan: selling my company for $120 million. lemonis: i m here to take you on a journey and show you where the profit is in pot. i m here in desert hot springs, california. now, many of you have probably never even heard of it. it