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Kilts, instead of the kilts themselves. their employees are their biggest brand representatives. i can train window cleaning. it is an art. and there s a skill to it. but i can teach it. so we look for people who are going to represent our brand in a very positive way. and love what we do and really get what we do. and then we teach them the skills that they need to execute the service. it takes a certain kind of person to be good at this. they love a bit of being the center of attention, all right? so the kind of guys that work for us really love chatting people up anyways. even though the company is quick to play up the humor of their brand, underneath the kilt it s all about providing their customers with the best experience possible. the kilts are just a way to be remembered, to stick out from the crowd. but the real business model is providing world-class service. so after the initial hook, it s all business. even our website and our marketing materials, we really wa
SkiltsWayPeopleBrandEmployeesWindow-cleaningArtLoveSkillBrand-representativesUsServiceWay that we book calls and schedule jobs for people and follow up and send e maim reminders and then go and actually deliver the job and do provide a professional service from the beginning until even follow up. eleanor trainer is one of their customers. sheep uses their service for both their business, which gets properties ready to sell, and her own home. i heard about men in kilts, i saw their truck on the streets. i started using the kilts in sort of an emergency situation. we had another vendor who was supposed to do the same work and they didn t show up. we called men in kilts and they came in and pinch hit, did great job and blew us away. we started using them exclusively. but it confused others zip see those guys all over the place. when we ask people what do those
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