Saudi Arabia has put up an engaging experience at its massive stand at the World Travel Market (WTM) London to immerse and inspire visitors across every touchpoint, on a journey of the country through the senses.
DAVOS: The Saudi Tourism Authority has brought a small slice of the Kingdom’s culture to the Swiss mountains in the shape of the Saudi Cafe, which is open throughout the World Economic Forum (WEF) in Davos. Visitors can enjoy Saudi delicacies, from pumpkin jereesh to a rose mamoul crumble, as well as the staple of Saudi hospitality, Arabic coffee. The cafe is also a unique