Ecommerce sales grew at a modest 12-15% in the first three months of this year, declining from the 20% growth in value achieved during the same period last year, according to market research data.
India Business News: MUMBAI: Regulatory concerns over PhonePe and Google Pay's duopoly in UPI has renewed discussions about the introduction of fees on merchant transactio.
Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkart s Shopsy, and Reliance Industries Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market.
Amazon is launching a new vertical featuring low-priced, unbranded fashion and lifestyle products, people aware of the matter said. The US ecommerce giant is looking to aggressively woo the Indian value customer, as demand for mass market products tapers and its own growth loses pace.
In January, a report from research firm Bernstein showed that Amazon India s user growth was only 13 percent in December 2023, primarily due to its more premium offerings compared to its peers.