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Pop Goes the Waffle food truck opens first café in Gulfport

Pop Goes the Waffle is an innovative waffle company that specializes in Belgian Liege waffles, made famous in the city of Liege. The waffles are known for their large chunks of pearl sugar mixed right in with the dough.

The Waffles That St. Petersburg, Florida, Goes Wild Over

Sara Fludd, the Southern baker serving waffles that some say are better-than-Belgian shares her story and a few delicious tips

Sara Fludd, owner of Pop Goes the Waffle, looks to open new Gulfport storefront this spring

The menu will be 'whatever Fludd can fit into a waffle iron.'

Federal judge throws out Florida, Seminole Tribe gaming compact

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Top 10 tips for female entrepreneurs