FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging AI and ML to predict demand and recommend products for its premium portfolio, including Fabelle chocolates and skincare. Other companies like Tata Consumer Products and GCMMF (Amul) are also focusing on premiumization, with Tata introducing Himalayan Saffron and Amul opening upscale parlours.
FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging AI and ML to predict demand and recommend products for its premium portfolio, including Fabelle chocolates and skincare. Other companies like Tata Consumer Products and GCMMF (Amul) are also focusing on premiumization, with Tata introducing Himalayan Saffron and Amul opening upscale parlours.
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Adani Wilmar, ITC, Reliance, Parle Products, Dabur and Britannia are deepening distribution and dealer networks, launching limited edition packs or doubling marketing and branding spends at large religious sites, while jewellers such as Kalyan and Senco are setting up stores in spiritual zones. Burger and fries chain McDonald s is setting up a vegetarian outlet near a pilgrimage spot in UP.
FMCG Cos: FMCG giants such as Nestle, ITC, Parle Products, LT Foods, and Coca-Cola are adopting real-time data exchange and demand forecasting to prevent stock-outs at quick-commerce (Q-comm) platforms like Blinkit, Swiggy Instamart, BBNow, and Zepto.