promotoras, is taking information about the COVID-19 vaccine directly to Latino communities.
They are outside supermarkets. They carry flyers with phone numbers to call for assistance to schedule an appointment for the vaccine or to find a place nearby to receive free testing.
They are the moms, aunts or
comadres who live in the neighborhood, and know their community well. They speak to them in their own language, and with their familiarity its hard to ignore them.
“
Pásele, mascarillas gratis,” meaning, “we have free masks” or “We are giving out information about the COVID vaccine for you to read,” they tell people entering and exiting grocery stores in City Heights.