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Should ads follow trends and tropes, or is it simply lazy creative? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Erica Roberts, chief creative officer at ad agency BBH USA, discusses how she encourages her team’s talents and fosters client relationships through trust. ....
BBH USA Hires Two Fig Leaders as CSO and CMO adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the… ....
Campaign US reveals Female Frontier honorees Campaign US revealed the honorees for its third annual Female Frontier awards on Tuesday, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. The executives on this list have been selected by a panel of industry leaders from top agencies and brands. Each honoree has been chosen for their hard work and leadership across creativity, media and technology, and their ability to make positive change. “Given that women make the majority of purchasing decisions in U.S. households, balanced female leadership in the advertising and marketing industry is simply good business,” said ....