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A Guide to Puglia – Italy s Newest Hotspot Italy s magic has been shifting over the last five years. While the Tuscan charm still attracts large volumes of tourists, slowly and steadily, the welcoming southern Italian hospitality is drawing more and more visitors to its region. Lecce (affectionately dubbed Florence of the South ) now ranks higher in visitor numbers than Siena in Tuscany. So, what is it about this southern point of Italy, more commonly referred to as the heel of Italy, that s piquing visitors curiosity? Italy offers a sensory tour to all who visit, with culinary delights steeped in tradition and abundant fresh produce forming the mouthwatering dishes depicted in the menus of delightful village trattorias. Whitewashed hilltop villages dazzle in the midday sun, and baroque architecture sits photogenically in the soft glow of golden hour. It is easy to see why this popular European destination captures the hearts of 94 million visitors a year. ....