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After almost eight years in the oven, The Globe and Mail’s homegrown artificial intelligence startup Sophi came out hot in 2020. Originally launched inside the Canadian news publisher’s internal tech incubator, the technology suite, which uses natural language processing and machine learning to do things like assess the likelihood that particular users or pieces of content will convert to subscriptions, had an enviable first year, winning awards from both WAN-IFRA and ONA; it continued that streak last week, picking up two awards from INMA, including Best in Show for North America and Best Use of Data to Automate or Personalize. ....