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Instagram. Instagram; Samantha Lee/Insider
Instagram is not the best platform for emerging influencers, but its leadership wants to change that.
Instagram execs say they are prioritizing creators with smaller follower counts and want to help them rise to fame on the app.
One key is Reels, Instagram s short-form video feature that competes with TikTok. The Reels Tab is the place where we view the biggest opportunity for creators to find new audience, Jackson Williams, a member of Instagram s strategic partnerships team, told Insider.
Posting a Reel can reach a much wider audience than a standard feed post or Story, Jackson said.