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The Traitors: the 'faithful' trends brands and retailers are backing

Hit television series The Traitors has gripped audiences across the UK, hooked by its tense twists, sweeping Scottish landscapes and grand baronial castle setting. Host Claudia Winkleman's style is another star of the show – a contemporary take on classic country clothing dubbed “Traitors-core”. As the nail-biting finale approaches, Drapers explores how brands and retailers are tapping into the trend and appealing to the fashion faithful. ....

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Harris Tweed Hebrides and Robert Gordon University in knowledge transfer partnership


Seasonality of demand is a challenge for Harris Tweed
By Ian McConnell
HARRIS Tweed Hebrides has joined forces with Aberdeen’s Robert Gordon University as it explores potential product developments and new international markets.
A key focus of the partnership will be on trying to help provide year-round work for weavers, and this will include looking at opportunities in the expanding interiors and accessories markets and for non-seasonal products more generally. The pair have announced they will work together for two years under a knowledge transfer partnership (KTP) with the “aim of providing year-round and sustainable business demand for the Harris Tweed Hebrides brand and the home weaver industry on the isles of Lewis and Harris”. ....

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