In 2008, WIRED editor Kevin Kelly wrote that creators only needed to earn "1,000 True Fans" at $100 per fan, per year to make a living. I propose an update.
When I moved into my apartment, getting a mattress was a top priority. The only bed-in-a-box brand I had heard of at the time was Casper, but my coworkers knew the ins and outs of all the brands I had no idea even existed. I tapped into this wealth of knowledge and was ultimately led to Leesa. While it definitely is pricier than some of the other options I considered, I think it s so worth it we spend so much time in our beds that paying more for a super comfortable mattress doesn t seem outrageous. My only qualm is that it makes waking up a little hard, because truly it is so cozy I don t want to get up.