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The Raccoons is the latest animated property to be jumping the decades and making a play for the retro licensing space, helping fans and viewers who grew up with the show put to rest that fundamental question: what on Earth kind of aardvark is Cyril Sneer anyway?
First created in 1985, the animated TV series followed the day to day life of three raccoons: Bert, Melissa, and Ralph as well as their friend Cedric the aardvark and his greedy businessman father, Cyril. For two decades, the series engaged the imaginations of families across 180 countries.
Today, The Raccoons has tasked The Point. 1888 with bringing to market a raft of new branded products in accessories, babywear, socks, gifting, plush and more as the retro revival trend continues to gather pace among millennial and Gen Z audiences today.