born and bred in texas with mexican-american roots, which makes me a texican. i m exploring mexico to see how the people, their lands, and their past have shaped a culinary tradition as diverse as its 32 states. that s commitment. [laughs] jalisco has always been at the forefront of mexico s national culture. the rich tapestry of civilizations that make up mexico informs jalisco s identity and its gastronomic treasures, going all the way back to the aztecs. spiced up by invasion. but sliced and diced by a new generation of food pioneers. wow. whoo. but no culinary tour is ever complete. all: tequila, tequila! - without sampling the local beverage. in moderation, of course. [exhales deeply] ooh, ooh! [laughing] [steady music] jalisco s capital, guadalajara, is mexico s second city. it s vibrant and exciting, with t-shirt weather all year round. the locals proudly call themselves tapatíos, a nickname meaning triple the worth. you can see from the vibe here, guadalajarans
, and their past have shaped a culinary tradition as diverse as its 32 states. that s commitment. [laughs] jalisco has always been at the forefront of mexico s national culture. the rich tapestry of civilizations that make up mexico informs jalisco s identity and its gastronomic treasures, going all the way back to the aztecs. spiced up by invasion. but sliced and diced by a new generation of food pioneers. wow. whoo. but no culinary tour is ever complete. all: tequila, tequila! - without sampling the local beverage. in moderation, of course. [exhales deeply] ooh, ooh! [laughing] [steady music] jalisco s capital, guadalajara, is mexico s second city. it s vibrant and exciting, with t-shirt weather all year round. the locals proudly call themselves tapatíos, a nickname meaning triple the worth. you can see from the vibe here, guadalajarans are proud to be the face of contemporary mexico. - hola. - hola. ¿cómo estás? wendy perez has been eating her way through guadala
/PRNewswire/ With its eye-catching label, elegant flavor profile and jaw-dropping auction debut, El Negocio Tequila was turning collectors heads months.
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i love tequila so much, i went into business with ale and mariana to produce our own brand. but i m always ready to learn more. i m heading to where it all began 27 miles northwest, just outside the city of tequila, where the mineral-rich red volcanic soil provides the perfect growing conditions for the blue agave. 98% of the world s tequila is produced right here in jalisco. legend goes that when 16th-century spanish rulers ran out of their favorite brandy, they turned to the plentiful agave, and tequila was created. hola. - ¿cómo estás? - salvador rosales trejo makes tequila as distinguished as fine whiskey. [soft music] i don t think there s anything more beautiful than a field of blue agave.