Last year, the Moss family launched a lifestyle brand called Head Up, Eyes Forward to honor a loved one. Later this month, the family will open their brick and mortar store on Main Street in Danville, hoping to spread the companyâs message even further.
In 2020, Susan and Mark Moss and their son Landon began the brand to honor their son and brother Ryan, who passed away after a hiking accident in 2016 at the age of 24.Â
The inspiration for their company and merchandise comes from a painting that Ryan made for his brother for encouragement that has the image of a man with the words âhead up, eyes forward.âÂ
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