The Brooks Group Recognized in First 2021 Gartner Magic Quadrant for Sales Training Service Providers
Brooks positioned in the Gartner research based on completeness of vision and ability to execute
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GREENSBORO, N.C., March 16, 2021 /PRNewswire/ The Brooks Group, a leading provider of corporate sales training and sales management training solutions, announced it has been positioned on the 2021 Gartner Magic Quadrant for Sales Training Service Providers. 1 It is the first appearance on the Gartner Magic Quadrant for The Brooks Group.
(PRNewsfoto/The Brooks Group)
Gartner defines sales training service providers as companies that deliver project-based services designed to improve the skills, knowledge, competencies and techniques of sellers to maximize sales success. It evaluated 16 different sales training service providers based on two sets of main criteria the ability to execute and the completeness of vision and 1
Jan 18, 2021
The key to accelerating revenue growth for B2B sales organisations is a low-effort, digital buying experience that helps customers feel more confident about their decisions, according to Gartner.
“The B2B buying journey has fundamentally changed in the last year, with Covid-19 accelerating the shift toward digital and remote buying. Many organizations have failed to adapt to this change, leading to lost and stalled deals,” says Craig Riley, senior principal analyst in the Gartner Sales practice. “Mapping this new customer buying journey to understand how buyers are using both digital and human channels, often simultaneously, will be key for B2B sales organisations to unlock growth in the next three years.”