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Ad-tech turns to email and AI as cookies fall out of favor

Ad-tech turns to email and AI as cookies fall out of favor Ad-tech turns to email and AI as cookies fall out of favor Safari, Firefox and Chrome are taking their hands out of the cookie jar. The founder of Jeeng explains how this affects the digital ads we receive. Jeeng’s Israeli team. Photo by Joanna Wayburn A “cookie” is a little piece of code that helps a website track your behavior and preferences for a better user experience. You may have noticed that many websites now ask permission to use first-party cookies. A third-party (or cross-site) cookie sits on your browser tracking your behavior across all websites you visit. It’s an identifier enabling digital publishers to target the advertising that pops up on your screen.