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Facing a penalty is a game of poker to see who can sell a bluff and come out on top.
Every goalkeeper will tell you that they thrive in the moment during a penalty shootout. The opportunity to become the hero is the equivalent of an outfield player scoring a last-ditch winner, so that motivates us and excites us. The pressure is on the taker, because in those moments the odds are heavily stacked against the goalkeeper nobody really expects you to make the save.
Not everyone can handle that and one of the biggest weapons for a goalkeeper in that moment is to let the taker know how much pressure is on them.