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captioning sponsored by cbs this is the cbs evening news with scott pelley. o donnell: good evening. scott s on assignment. i m nora o donnell. the biggest game in town was south of manhattan where the debut of facebook stock turned into a spectator sport. the question was what would the stock do? the answer at the end of the day not much. priced at $38 a share last night, it jumped to $42 at the open but soon fell back and closed at $38.23, a gain of just 23 cents a share. but investors bought a record number of those shares, making facebook the biggest i.p.o. ever. anthony mason begins our coverage. reporter: stock offerings don t usually become tourist attractions. we came over here to see what the commotion was about. reporter: but outside times square today, a crowd gathered to watch facebook go public. it s giving me chills because it s awwesome. our mission is to make the world more open and connected. reporter: on the other side of the country ....
captioning sponsored by cbs this is the cbs evening news with scott pelley. good evening. scott s on assignment. i m nora o donnell. the biggest game in town was south of manhattan where the debut of facebook stock turned into a spectator sport. the question was what would the stock do? the answer at the end of the day not much. priced at $38 a share last night, it jumped to $42 at the open but soon fell back and closed at $38.23, a gain of just 23 cents a share. but investors bought a record number of those shares, making facebook the biggest i.p.o. ever. anthony mason begins our coverage. reporter: stock offerings don t usually become tourist attractions. we came over here to see what the commotion was about. reporter: but outside times square today, a crowd gathered to watch facebook go public. it s giving me chills because it s augs. our mission is to make the world more open and connected. reporter: on the other side of the country as facebook head ....
of you out there have built the largest community in the history of the world. reporter: on his own facebook page zuckerberg posted listed a company on nasdaq. then by remote he rang the opening bell. more than 570 million shares would change hands today. outside nasdaq, cynthia smith said it was a good investment. get in on the ground floor and you would be a fool not to get it, like apple. reporter: but others weren t calling their brokers. after all, facebook doesn t produce a product so one has to ask why so much money. reporter: after rallying briefly, the most anticipated new stock in years ended the day about where it began. was this a fizzle, in effect? this was not a successful i.p.o. reporter: max wolfe is an economist with greencrest capital. the average first day is about a 15% gain overall and in tech land it s larger, about 25% gain and we have basically a nothing percent gain. so they unveiled the great new starlet of the tech world here ....