There’s no denying the profound impact MTV had on pop-culture in America had all over the world. The term “game changer” gets thrown around too often these days, but that’s exactly what the network’s arrival was.
When MTV launched on Aug. 1, 1981, it marked the dawn of a new generation of music consumption. Fans didn’t have to depend on records or the radio anymore, as the hottest new songs were now available right on your television set.
Even better, music was now a visual medium. From glam rock spandex to provocative pop outfits, viewers could now see everything artists had to offer. Quickly, the medium developed an artistic lens, too. Videos became more than just companion pieces: They were short films designed to enhance a song’s impact.
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