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SAN JOSE, Calif., March 2, 2021 /PRNewswire/ Today, the Chief Marketing Officer (CMO) Council, in collaboration with Deloitte Digital, published a new report – Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns. The new report details the challenges and best practices for segmenting customers and defining, measuring and tracking customer lifetime value (LTV).
The insights are based on a survey of over 150 brand leaders and in-depth interviews with executives from Informatica, PepsiCo, Electrolux and RedBubble. Download the full report at https://cmocouncil.org/thought-leadership/reports/humanizing-and-analyzing-relationships-to-drive-revenue-retention-and-returns.
The report found opportunity for improvement:
47% of marketers track LTV slightly well or not well at all
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