Singh said that the opening of Apple’s own retail stores and increasing focus on LFR (large-format retail) through regular promotions contributed to increased offline shipments of iPhones. “Besides, higher trade-in values presented an appealing proposition for consumers to transition to iOS,” he added.
Tata Electronics scouted for land near its electronics manufacturing facility in Hosur earlier this year in May. An industry source confirmed the setting up of a major plant in Hosur for making phone components.
A recent report by Counterpoint corroborated that Apple witnessed highest ever smartphone shipments in India in June-September quarter in 2023 as opposed to flat YoY growth for the market