Rural Car Sales 2023: Maruti Suzuki, Hyundai Motor, Tata Motors, and Renault India achieved their highest-ever share of sales from rural markets in 2023. While rural demand for fast-moving consumer goods and consumer durables was affected by inflationary pressures, car sales in rural areas saw double-digit growth.
Maruti Suzuki, Hyundai Motor, Tata Motors, and Renault India achieved their highest-ever share of sales from rural markets in 2023. While rural demand for fast-moving consumer goods and consumer durables was affected by inflationary pressures, car sales in rural areas saw double-digit growth.
Senior industry executives ET spoke to said even in the rural markets, the gap in incomes between varied sets of consumers has been triggering demand more at the higher end of the market, which is expected to eventually percolate down and make broad based the recovery over the next few quarters.
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Renault India Operations Country CEO & Managing Director Venkatram Mamillapalle said, “It is true (right now) the segment is shrinking. But as long as regulations don’t stop us, we will continue to sell the Kwid. We will not exit the segment. Given the traffic situation, small cars with high tech features at affordable prices should be winners, there is no reason why customers will not buy.”