According to recent media reports, lab-created diamonds are increasingly popular with consumers in New Zealand; however, the future of the category remains uncertain.
If a product is found violating greenwashing guidelines on multiple occasions, those products may be banned from sale, an official said. Greenwashing refers to false or misleading claims by organisations about the positive impact that a company, product or service has on the environment.
Young consumers often cite 'sustainability' and 'environmentally friendly practices' as their motivation for purchasing lab-created diamond jewellery; however, recent media reports have raised concerns about these claims.