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Be fearless, advises Rediffusion s Diwan Arun Nanda Be fearless, advises Rediffusion s Diwan Arun Nanda Legendary adman DIWAN ARUN NANDA talks of stepping back from the day-to-day management of Rediffusion, the agency he had co-founded with Ajit Balakrishnan 48 years ago, his new role going forward, and the one word of advice he has for new Managing Director, Sandeep Goyal On Sunday, May 2, 2021, news broke that the founders of the advertising agency Rediffusion - Diwan Arun Nanda and Ajit Balakrishnan â had decided to step back from the day-to-day management of the agency they had launched 48 years ago, handing over the reins to veteran adman and Mogae Media founder Sandeep Goyal, a past President of Rediffusion (1997-2001), who would become Managing Director. While Nanda will stay on as Chairman and mentor, Balakrishnan will focus solely on the digital platform Rediff.com. ....