recycling bubble thinking we can throw something away and some magical recycling fairif will give it a second life and it is not happening. we have been using out as the placebo to appease our plastic guilt for decades now. we have to recognise that that is not going to work. what will those solutions be? it has to be about reducing plastic at source, that is the only way. we cannot afford to have a trebling of plastic pollution happening within the next few years. politicians, they need to take dramatic action. it is very difficult for industry to change. we have spent decades now becoming addicted to this extraordinary material that enables us to do things too easily and cheaply and conveniently. we have to change the policy, we have to use all levels of taxation, we have to really encourage and in the new biomaterials. tremendous opportunity down the road. this is not aboutjob losses, this is aboutjob gains in