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Sprouts joins MyFitnessPal as first retailer partner
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Sprouts-MyFitnessPal challenges incentivize the app s users to engage in healthier eating.
To date, 2,169 Sprouts recipes have been accessed by users of the MyFitnessPal app, the specialty grocer said.
Last year, Sprouts and MyFitnessPal launched the Squash Your Goals Challenge, which urged users to achieve their New Year’s healthy eating goals by logging 20 meals in 30 days. Almost 121,000 users participated in the challenge, and more than 5.2 million healthy meals were logged in the app, according to Sprouts.
Throughout the year, plans call for Sprouts to publish a series of articles on the MyFitnessPal blog to encourage consumers to enjoy seasonal produce and select healthy products to support their lifestyles. One of the articles, posted in June, listed hydrating produce that helps quench summer thirst and noted that seasonal melons from Sprouts, such as watermelon and cantaloupe, are full of nutrients and vitamins while being made up of 90% or more water.