hey, are you coming? yeah, just got to find something to wear. all right. perfect. there has been a ton of reaction since the facebook rebrand news brook. moving zuckerberg out of harm s way into the top of a holding company is perhaps the smartest strategy since he has, like most founders, become the personification of the problem. and if the rebrand works, the metaverse would usher in a new era of dominance, extending facebook deeper in our lives. if it doesn t, it will be remembered as a desperate costly attempt to give a social note work a facelift.