February 22, 2021 1:27
Carsales has launched its new ‘Everything You Auto Know’ brand positioning, with a view to reinforce its market-leading status, partnering with creative agency BMF for the ad campaign.
The campaign, which launched nationally overnight with a new TVC ‘Grandma’s Hands’, highlights Carsales as Australia’s most trusted place to buy, sell, and be the go-to resource for everything cars.
The clip features two grandmas driving down a country road, carefree and enjoying a Bill Withers tune.
CMO Kellie Cordner said Carsales is “uniquely placed to empower Australians to have a positive experience when buying, selling and owning a car.
February 22 2021, 9:30 am | BY Ricki Green | 23 Comments
carsales loves cars – shamelessly so… and has launched its new brand repositioning via BMF to reinforce its market leadership via Everything You Auto Know.
carsales partnered with BMF to bring its knowledge and passion for the automotive category to life with a creative flare set to resonate with all Australians and start to shift the reputation of Australia’s most trusted place to buy and sell to be the go-to for everything cars.
The first phase of this campaign launched nationally last night with carsales’ new TVC “Grandma’s Hands.”
Says Kellie Cordner, chief marketing officer, carsales: “With our category expertise, product innovation and brand trust, carsales is uniquely placed to empower Australians to have a positive experience when buying, selling and owning a car.
Downtown s Harris and Tailor weathers its first year with custom menswear.
By
Chelsea Lin
2/15/2021 at 9:06am
When it comes to sartorial choices, men generally get short shrift. But they hit center stage at Harris and Tailor, a blink-and-you ll-miss-it slip of a shop across from Pike Place Market that specializes in made-to-order menswear, from casual to couture.
Co-owners Dawn Greenwell and JR Harris launched Harris and Tailor in both Portland and Seattle a year ago, after breaking off from franchise Klein Epstein and Parker. They built the business they d dreamed of: equal parts modern tailor, art gallery, and community hangout. Though that last piece is on hiatus for pandemic reasons, shopping is very much still happening.Â