To help rescue the Island from encroaching piles of plastic trash, to celebrate
National Waste Awareness Day
Circular Economy Explained
Moving beyond the
take-make-waste extractive industrial model, the circular economy seeks to redefine growth by creating benefits for society as a whole. Proponents of the circular economy movement try to eliminate or reduce the use of finite resources and create benefits from the waste that is a by-product of manufacturing processes. Using renewable energy sources,
the circular economic model creates value, preserves the natural environment, and builds social capital.
Together with
National Geographic Indonesia, Danone-AQUA, the Malu Dong Community, Systemiq, and
H&M has joined forces with Danone AQUA for the
bottle2fashion project, which transforms plastic bottle waste from the shores of Indonesia into recycled polyester. This season bottle2fashion will collect and recycle around 3.5 million PET bottles. For the H&M kidswear collection, the recycled polyester has been blended with organic cotton and recycled cotton to create cosy, everyday pieces in fashion-forward colours and silhouettes. Available from end of December, the kidswear collection will be in stores as well as online at hm.com.
âHelping to keep beaches and oceans clean, bottle2fashion is another exciting step forward for a more circular and collaborative approach at H&M. To give a second life to disposable plastic bottles as recycled polyester is valuable in so many ways â to Indonesiaâs environment, economy and social values â but also the world and our customers. And once the kids outgrow the clothes, we encourage the items be brought back to us through