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Embracing The Rubber Band Effect In Entrepreneurship

Just like a rubber band, our potential for growth and success lies not in avoiding the stretches, but in mastering how to bounce back stronger.

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Why Tesla and FedEx Pay Human Bees Millions to Find Them Employees

 Photograph by Katie Thompson In 2010, Geetesh Goyal, a dentist by training, joined forces with product manager Ranil Piyaratna to co-found Neozene, a company that provided services to firms in the life sciences space. After several years of growing that business, they spotted what they believed was an even larger opportunity. In 2017, the co-founders pivoted and launched a staffing firm called Human Bees. Their intuition turned out to be correct: Today, the Lathrop, California-based company provides thousands of trained staff each year to clients in fields from manufacturing to logistics to farming. Here, Goyal explains how he and Piyaratna spotted a need and grew a buzzing company that now has 100 employees of its own. As told to Kevin J. Ryan

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