Pubs must embrace more modern styles to attract a wider demographic to cask as more than half of operators feel perceptions of cask are not changing for the better.
How beer is falling out of favour with younger drinkers thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
"There's no silver bullet to the on-trade in the UK" – SIBA CEO just-drinks.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from just-drinks.com Daily Mail and Mail on Sunday newspapers.