[ speaking foreign language ] everybody is working, so you don t have a chance to take off to take your family members or friends to places, help them get there. reporter: this man started the program as a non-profit in 2018 we ve been doing this for a very long time, long before uber and lyft we just didn t have the resources. reporter: it s a new ecofriendly take on an age-old tradition for a community of mostly farm workers in a city that s nearly 95% latino what is a raitero? it s spanish for ride give me a ride give me a ride reporter: so, when you describe the old way of doing things, it sounds like someone would go to a restaurant where they knew a driver, a raitero, was taking out, and they would say, hey, i need you to take me to work or home at this time is that how it works maybe with a child in hand, i ve got a doctor s appointment this day can you take me? and he ll take a sip and say, yes