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Heading into the new year a very good programmer shared the she was concerned; perhaps afraid for her company’s outlook. Fear is natural. It’s the appropriate response for any of us unsure about challenging situations. Facing another ratings report, prospecting for a new client, working through a severe personnel issue or speaking before a corporate meeting, you should expect to feel some anxiety. Fear is like a radar antenna; it signals you’re facing a new challenge, trying . ....
If you’re in radio, you’re familiar with the reference “Production Talent.” (How, long ago “production” found its way into Broadcast lexicon is anyone’s guess). Regardless, the place where commercials and promotions are “produced” is in fact known as “the Production Room.”
In those sonically insulated rooms, radio talents produce commercials and station promotional campaigns. Many of us have spent a lot of hours there! Over . ....
Last fall we wrote about the rising appeal of local content. The Jacobs Media Tech Survey revealed that local content’s appeal was increasing before COVID and continues to grow in 2021.
Traditional tactics like identifying caller locations and trivia games like “Battle of the Burbs” and “Oregon vs. Washington” remain popular. But what are some new ways shows are connecting locally?
KDWB Minneapolis’ Dave Ryan Show does a feature called “Loon . ....
Q&A with Guy Zapoleon. A Look At Top 40 Radio in 2021 March 10, 2021 Thanks to Global Media Partner Harold Austin for sharing the company’s latest blog post, which features a Q&A with legendary programmer/consultant Guy Zapoleon. On the heels of Guy’s latest All Access column about his oft-quoted Music Cycles, Global Media digs in for a state of the union look at Top 40 radio in 2021. You’ve been the architect of some of the most successful Top 40 stations across the country and you’ve been an expert on the format for over four ecades. What’s your take on the current state of CHR and why is the format going through this period of decline? ....