The first session of the 23rd edition of the FICCI Frames 2023 analysed the media and entertainment industry’s potential to grow. It also anticipated the industry’s future growth and gave out numbers to make it more concrete.
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Journalists sometimes eliminate the PR layer in the interest of time and reach out to the corporate communications team directly, from a contact that they might have received from the PR consultancy itself. This probably leads to journalists taking corporate communications professionals more seriously than PR professionals.