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BMB working with female illustrators develop the social focused campaign for Samsung Electronics
BMB, creative agency part of Cheil Worldwide, has devised a social campaign for Samsung Global which champions diversity and inclusion for International Women’s Day and builds on the work of three female designers.
The campaign will run on Samsung Global’s Instagram, Facebook and YouTube accounts, as well as Samsung.com and the three iconic OOH sites in Milan, Times Square and Piccadilly. The artwork will also be available on Galaxy wallpapers for free downloads and Frame TVs.
In this campaign, Samsung employees shared their real-life diversity and inclusion experiences, in order to deliver authentic stories and inspire female empowerment. The three talented, female illustrators then created imagery which brings to life their stories, highlighting the importance of allyship, passion and mutual respect.
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Smuggler s Phillip Youmans directs docu-style film for Apple
To conclude Black History Month in the US, Smuggler filmmaker Phillip Youmans has directed Hometown , the latest in the Shot on iPhone series.
Apple commissioned 33 Black photographers, covering 17 major cities across the US, to document their hometowns - all shot on the iPhone 12 devices. The campaign not only highlights their talent, but shines a light on their experiences and their local neighbourhoods.
During Black History Month, the Hometown photography was posted to Apple s Instagram handle, featuring a different photographer each day of the month - the longest ‘takeover’ of any campaign on the handle.