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SOS now distributed nationally through Pure Wine Co.
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Mitchell Wines generational shift continues with Pure Wine Co. partnership
May 26th, 2021
Image: Andrew (L) and Angus Mitchell
Clare Valley’s Mitchell Wines has announced a new distribution partnership with fast-growing sales and distribution business Pure Wine Co.
The winery is now managed by the third generation of the Mitchell family, with general manager Angus Mitchell saying the move to Pure Wine Co. was an exciting step towards ongoing success for the brand.
Mitchell Wines recently evolved its branding, and has introduced several new styles, including its contemporary collection Kinsfolk which includes an off-dry Riesling, Grüner Veltliner, Grenache and Shiraz and to date has only been available direct to consumer via the winery website and cellar door sales.