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BBCNEWS The Media Show June 4, 2024 00:47:00

In relation to the run up to christmas and advertisers trying to take an approach which wouldn t be seen as encouraging overspending and consumers needing to be kind of profligate and getting into debt. so we saw some nice entertainment and some approaches which took, i guess, kind of issues and ideas to their heart. so, retailers likejohn lewis thinking about foster care, for example, brands like asda going pure play entertainment, using the film elf. but i think it was a hard period to call. and whilst i understand things like tv growth was still there, it was obviously slowing in the second half of the year. and we ve just been talking about the traitors, as you ll have heard. and here s a quote from mark gatiss, the actor and screenwriter. he said, the traitors gave us proof that linear television is not dead. ....

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BBCNEWS The Media Show June 4, 2024 11:47:00

In advertising. i think we saw a degree, actually, of caution in relation to the run up to christmas and advertisers trying to take an approach which wouldn t be seen as encouraging overspending and consumers needing to be kind of profligate and getting into debt. so we saw some nice entertainment and some approaches which took, i guess, kind of issues and ideas to their heart. so, retailers likejohn lewis thinking about foster care, for example, brands like asda going pure play entertainment, using the film elf. but i think it was a hard period to call. and whilst i understand things like tv growth was still there, it was obviously slowing in the second half of the year. and we ve just been talking about the traitors, as you ll have heard. and here s a quote ....

Wouldn T , Up To , Film Elf , Retailers Likejohn Lewis , Pure Play Entertainment , Foster Care , Tv Growth ,

BBCNEWS The Media Show June 4, 2024 16:47:00

But obviously it was approached with some degree of caution for lots of reasons. obviously, consumers have been struggling and prices have been rising. so it was a difficult one, i think, to call in terms of how people advertised, in terms of what was in advertising. i think we saw a degree, actually, of caution in relation to the run up to christmas and advertisers trying to take an approach which wouldn t be seen as encouraging overspending and consumers needing to be kind of profligate and getting into debt. so we saw some nice entertainment and some approaches which took, i guess, kind of issues and ideas to their heart. so, retailers likejohn lewis thinking about foster care, for example, brands like asda going pure play entertainment, using the film elf. but i think it was ....

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