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Prodigious Australia Launches Prodigious PLAY Integrated Production Offering

Agencies are at the center of the WFH vs. RTO tug of war: How are they handling it?

While large agency leaders want to draw a line in the sand, others are taking a more nuanced approach to in-person collaboration.

100% of the work from Leo Burnett is designed to move the effectiveness needle: Dheeraj Sinha

The agency CEO settles the creativity vs effectiveness debate, opines on the relevancy of awards, and talks about winning regional markets for national clients.

The Key to Retaining Agency Talent? Letting Them Leave

Agencies can invest in future relationships by respecting an employee’s decision to explore.

Using creativity and capitalism, brands can work for socialism and leave the world a better place: Dheeraj Sinha: Best Media Info

Best Media Info: Terming 2022 a hockey stick curve year for Leo Burnett India, CEO Dheeraj Sinha believes that focusing on people, creating benchmark-setting campaigns and everyone at the agency putting equal energy i| Advertising News