is, if we can get attention, we can do it. people have to know the comet is coming, and then we ll do something. that s the first hero s quest. then they get the attention, and that doesn t solve it. which leads to sort of a second hero s quest. but the second part is really profound. the warning goes up, the comet is up there, and the way the culture processes information makes it hard to act on. yeah. we re in a very strange place right now. we have all this new tech blossoming, but it s also all profitized, they make money off of engagement, misunderstanding, our media makes a lot of money off of us not comprehending and dealing with simple truths. yes. and by the way, i say this not from some holier than thou spot. you re obviously someone i know